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The past, present, and future of Kubernetes.

I'm obsessed with chatbots.

I know it's a bit of a niche obsession but, for almost three years now, I've been building chatbots. At this point, I dream in decision trees.

Not to say that I don't have other normal obsessions too, like The Real Housewives franchise. But that's not what this blog is about.

The point is, I've built many bots and have gotten inspiration from tons of chatbots across the internet. I've become obsessed with making a chatbot, well, really good.

That's why I'm here to share my insight into how the best chatbots are made and how you can make one of your very own.

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A really good chatbot isn't just there to field questions from your site visitors and shuttle them to other pages on your website. They're designed to deliver a personalized and engaging buying experience to your customers.

At Drift, we've come up with a simple framework to help you create better chatbots. We call it the Conversational Framework and it has three steps:

  • Engage
  • Understand
  • Recommend

We'll boil those down for you now.


It's just been a huge time saver for us, because the most frustrating thing is not knowing what to do or focus on. It's so nice to know what they're looking for and accomplish that quickly and efficiently so both our current customers and new ones can get connected as soon as possible. - Whitney Moore, Inbound Sales Development Manager at Saleslo

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statistics Behind the best examples of AI Chatbot
Engage: Ask and Acknowledge

A great conversation, whether it's in person or through a chatbot, starts with a great opening. In the chatbot world, we call that a hook.

A hook engages your site visitor and addresses their needs. It's important that you recognize who the visitor is and where they are on your website so you can customize the hook accordingly.

“ It's Your Turn to Build a Really Good Chatbot ”